Sherief Nour

Seeking a challenging and powerful role with wide responsibilities, in a customer‐centric equipment, machinery, automotive, industrial, manufacturing or engineering environment, as a Senior Manager or Director of marketing, sales, procurement, and product management, where I can extensively apply my skills and experience; to devise and implement improvement plans, develop operations, improve workplace, increase profitability and grow the business, with a mutual benefit, and a personal career path development.
(20 Experience years) (Master's Degree) Interested with vacancy

Alexandria, Egypt



Postgraduate Diploma Engineering Management B.Sc. Mechanical Engineering Expert in sales, operating lease and rental of machinery, material handling equipment and electric generators. Over 20 years in marketing, business development, and sales, pre- and after- sales support operations, management, team building and leadership – offering a successful rich blend of technical knowledge, personal skills and diverse practical experience. Worked for well-disciplined dealerships in Egypt and Saudi Arabia; where the first-class customer service, code of business conduct, safety and total quality are pivotal.


forecasting Budget Control Budget Management, Client Relations, Consulting, Creating New Procedures, Decision Making, Delivery Business Development Manager CRM Engineering Marketing Sales Team Management


Customer Service Engineering Management Marketing Sales

Work experience

Product Group Manager - Material Handling Equipment

Arabian Auto Agency Co., Saudi Arabia
2016-10-01 To 2017-10-31

1. Development of material handling solutions in the Saudi market, promoting the following premium brands: STILL forklifts and warehouse equipment (,CLARK diesel forklifts, CVS Ferrari port equipment and container handlers, Terex cranes. 2. Overall responsibility of the material handling business (Country-wide). 3. Marketing and supporting the sales team technically and commercially. 4. Forecasting sales, and managing the equipment inventory. 5. Strategic planning and business development. 6. Overseeing, managing, and aligning the sales activities and team KPI. 7. Handling and managing the manufacturers/ vendors business relationship.

Franchise Sales Manager

Zahid Tractor & Heavy Machinery Co. [Caterpillar dealer] , Saudi Arabia
2013-03-01 To 2016-01-31

Responsibilities: 1. Equipment portfolio: Caterpillar forklifts and warehouse equipment; Terex mobile and crawler cranes; JLG manlifts (construction and industrial types); Svetruck container handlers. 2. P&L and budget responsibility, for business size of SAR 100 million. 3. Building and maintaining a competent skillful team, coaching, training, and personnel development. 4. Managing and coaching a team of 13 (sales engineers, senior sales consultant, key accounts manager, 2 demonstrators). 5. Collaborating with Marketing Department for launching and implementing promotional campaigns and programs. 6. Devising business plans, allocating sales territories and assigning sales targets for each sales person (for 12 months, value and volume by product). 7. Determining and aligning the pricing levels of different products based on market conditions, competition, short and long term goals. 8. Building and maintaining the business relationships with customers. 9. Controlling my business unit expenses. 10. Monitoring and analyzing of financial reports, KPI reports and marketing statistics. 11. Liaising with a large team of all levels (Service, Finance, Administration departments) 12. Daily overseeing the sales process and operations. 13. Involvement and support in closing strategic and specific key deals. Achievements: 1. Over-achieved sales revenue and profit target in 2 consecutive years 2013 and 2014. 2. Increased the sales team from 6 to 10 in 3 branches (Eastern Region: Dammam, Jubail, Hofuf). 3. Implemented an advanced skilled-based business model, which increased business participation (+ 15%) and sales closing rate (+ 6%),and the division’s profitability. 4. Improved the 12-month rolling forecast precision for the market demand; for better inventory management, equipment availability and turnover. 5. Promoted and sold new warehouse equipment models in the Eastern Region. 6. The # 1 Worldwide Caterpillar Lift Trucks dealer for 2013 and 2014 (shared award with the other 2 regions)

Procurement Engineer

Alexandria Carbon Black Co., Egypt
2003-11-15 To 2004-08-31

1. Successfully participated in a large factory expansion project (production increase of 48%) 2. Added reliable vendors and shipping forwarders to procurement database. 3. Foreign and local procurement and logistics, including fabrication contracting. 4. Commercial negotiations, included banking and freight terms experience. 5. Shipment & forwarding management. 6. Following up inventory and controlling replenishment.

Pricing & Technical Support Engineer

Mantrac Co. [Caterpillar dealer], Egypt
1998-07-20 To 2003-11-20

1. Technically supported the sales engineers in several successful large deals. 2. Had massive technical and commercial correspondence and international business experience. 3. Researched and assisted in acquisition of new dealerships and representation of equipment manufacturers. 4. Experienced in technical studies and information analysis. 5. Gained an excellent experience in pricing of miscellaneous equipment and preparing Sales Price Lists. 6. Prepared technical/ commercial quotations and tenders bids. 7. Analyzed sales figures and marketing information to support top management.


as stated in the CV
1998-07-20 To 2010-11-30

Note: This section is to adjust the number of years of experience. CV is the reference.


Mechanical Engineering (Good)

Faculty of Engineering, Alexandria University, Egypt
1993-09-25 To 1998-07-15

B.Sc. Mechanical Power Engineering

Engineering Management (Excellent)

The Arab Academy for Science, Technology and Maritime Transport, Egypt
2000-01-01 To 2001-07-31

Post-graduate Diploma in Engineering Management


Sales Management

Caterpillar/Rutgers University

Sales Management Certificate Program Saudi Arabia

Quality Management / TQM

Geneva Business School

Quality Management / TQM Saudi Arabia



English (Excellent)

Arabic (Excellent)

Personal data



Birth date




Marital status


Military service status



CV & Personal website