Summary
https://www.behance.net/saragalal209 - Energetic, positive and creative team player with 10+ years of experience & ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas into creative ideas and great designs. - Experienced in working very dynamically with multidisciplinary teams, contributing to a creative environment alongside designers, videos specialist, copywriters, content strategists, accusation team and Event organizers, including managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services. - Have a good ability in developing concepts and solutions based on creative briefs and business strategy, developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones. - Worked in both agencies and in-house environments, sharp attention to details, handled many global projects and clients in Saudi Arabia, Dubai, Bahrain, and Egypt. - So far, I had a very enriching experience in advertising, as well in dealing with company’s heads, marketing teammates, and other key stakeholders on key projects. And I’m seeking more development with a wide learning in our fast-growing industry especially with the quick growth of digital communication.
Skills
MarketingRoles
MarketingWork experience
Art Director / Marketing specialist
INTDV
2018-10-01 (Current)• Manage and delegate responsibilities to other designers and provide directions. • Working with other departments to evaluate the company needs, develop project strategies, and create visual elements for ad campaigns. • Responsible to deliver solid training to new Marketing employees about the brand guidelines. • Manage all online, offline and on ground marketing activities. • Monitor new design trends to ensure having a leadership position with generate, execute, and produce great and creative ideas. • Understand marketing initiatives, strategic positioning and target audience. • Cooperate with the rest of the creative team across different types of media. • Take work from concept to final execution within deadlines. • Produce sketches, storyboards, roughs to visualize ideas. • Present completed ideas to client’s/team members.
Art Production Team Lead
WUZZUF
2014-08-01 (Current)• Collaborate dynamically with multidisciplinary teams (Accusation, Brand and Communication, Programs, Events, and Offline Marketing) • Create and improve the company’s art team and its workflow to build top-notch Operations. • Manage the art production team (Designers, Photographers & Video Production Specialist). • Coach & Develop the Art Team through 1:1 meeting, annual reviews, and appraisals. • Responsible to deliver solid training to new Marketing employees about the brand guidelines. • Manage all online, offline and on ground marketing activities. • Monitor new design trends to ensure having a leadership position with generate, execute, and produce great and creative ideas. • Research, review and analyze competitors’ marketing activities. • Develop design concepts and solutions based on creative briefs and business strategy. • Execute and produce design communications for diverse media channels. • Collaborate with company managers, marketing teammates, and other key stakeholders on key projects. • Together with the brand marketing lead, work on creative direction on brand-level video, web, and graphic design projects.
Education
Certificates
Courses
Languages
Personal data
Nationality
Egypt
Birth date
1984-09-20
Gender
Female
Marital status
Military service status