We are currently looking for a Performance Marketing Specialist
Job Summary:
We are looking for a data-driven Performance Marketing Specialist to manage and optimize paid digital marketing campaigns across multiple channels. The ideal candidate will develop strategies to drive user acquisition, engagement, and retention through performance-based advertising.
Key Responsibilities:
Develop and execute paid marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms.
Optimize campaigns to achieve key performance indicators (KPIs) such as conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS).
Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve performance.
Monitor and analyze campaign performance using tools such as Google Analytics, Google Ads Manager, and Facebook Business Manager.
Implement retargeting and remarketing strategies to maximize customer engagement.
Stay updated with digital marketing trends, ad platform updates, and industry best practices.
Collaborate with creative teams to develop compelling ad creatives and landing pages.
Research competitors and industry trends to identify new growth opportunities.
Qualifications:
Bachelor's degree in Marketing, Business, Analytics, or a related field.
Proven experience in performance marketing, PPC, and paid media campaigns.
Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid marketing platforms.
Strong analytical skills and ability to interpret data to optimize campaign performance.
Experience with conversion tracking, attribution models, and marketing automation tools.
Knowledge of SEO, CRO, and programmatic advertising is a plus.
If interested send me your CV: Ali.Zein@DigitalHub.com.eg